How Reviews and Ratings Affect App Store Optimization (ASO)

How Reviews and Ratings Affect App Store Optimization (ASO)

In today’s digital age, mobile apps have become an essential part of our lives. Whether it’s ordering food, booking a ride, or tracking our fitness goals, we rely on apps to make our lives easier and more convenient. 

With millions of apps available in the app stores, it can be a challenge for developers to get their app noticed and downloaded. This is where App Store Optimization (ASO) comes in. ASO is the process of optimising mobile apps to rank higher in the app store search results.

Reviews and ratings play a significant role in ASO, as they directly impact an app’s visibility and overall success. In this blog, we will explore how reviews and ratings affect app store optimization and provide tips for developers on how to improve their app’s ratings and reviews to increase its success in the app store.


App Store Optimization (ASO) is the process of optimising mobile apps to improve their visibility and search rankings in an app store, such as the Apple App Store or Google Play Store. The goal is to increase app’s visibility and downloads, ultimately leading to increase in revenue.

ASO involves optimising various elements of an app’s metadata, such as the title, description, keywords, and screenshots, to make the app more appealing and easier to find for potential users. Other factors that impact ASO include the number and quality of user ratings and reviews, the number of downloads, and the app’s overall user engagement.


Impact of Reviews and Ratings on ASO

Reviews have a significant impact on ASO. The number of reviews an app has and the average rating of those reviews affect an app’s search ranking and visibility in the app store. Apps with a high number of positive reviews and ratings are more likely to appear at the top of search results, making them more visible to potential users.

Positive reviews and ratings also increase the likelihood of an app being downloaded. Users are more likely to download an app that has positive reviews, as they provide social proof that the app is useful and of high quality. 

Additionally, reviews can help to improve an app’s conversion rate. An app with a high number of positive reviews and ratings is more likely to convert users into downloads and paid customers.

On the other hand, negative reviews and ratings can harm an app’s ASO. Apps with low ratings and negative reviews are less likely to appear at the top of search results and may be less visible to potential users. Negative reviews can also deter users from downloading an app, reducing its overall downloads and revenue.


Building a great app through reviews and ratings feedback

Developing a great app requires continuous improvement and feedback from users. Reviews and ratings can provide valuable insights into what users like and dislike about an app, as well as areas where improvements can be made. 

Here are some tips for using reviews and ratings to build a great app:

– Pay attention to the reviews and ratings that users leave for your app. Look for         common themes and issues that users are experiencing, and use this information to identify areas where improvements can be made.

– Use feedback from reviews and ratings to make improvements to the user experience of the app. Address any issues or bugs that are impacting the user experience, and make changes that will make the app more intuitive and user-friendly.

– Respond to user reviews and ratings, both positive and negative. Engaging with users shows that you value their feedback and are actively working to improve the app.

– Use feedback from reviews and ratings to identify new features that users would like to see in the app. Implement new features that will add value to the user experience and make the app more useful and engaging.

– Encourage users to leave positive reviews by making it easy to do so. Include a call-to-action in the app, asking users to leave a review or rating, and make it easy to share feedback directly from the app.


How To Do App Store Optimisation (ASO)?

App Store Optimization (ASO) is the process of optimising mobile apps to rank higher in the app store search results. 


Follow these steps for App Store Optimization process:

  1. Conduct Keyword Research: Conduct keyword research to identify the most relevant keywords for your app. Include these keywords in the app title, subtitle, description, and keyword field.
  2. Optimise Your App Title and Description: Your app title and description should be clear, concise, and informative. Highlight the app’s unique features and benefits, and include relevant keywords.
  3. Use Eye-Catching Visuals: Use high-quality visuals, such as screenshots and videos, to showcase the app’s features and benefits. Include a variety of visuals to give users a comprehensive view of the app.
  4. Encourage Ratings and Reviews: Encourage users to leave ratings and reviews by making it customer friendly. Respond to user reviews, both positive and negative, and use feedback to improve the app’s overall performance.
  5. Localise Your App: Localise your app to reach a global audience. Translate the app’s content and metadata into different languages to increase its visibility in different countries.
  6. Monitor Performance: Monitor the app’s performance regularly and use analytics to track downloads, user engagement, and revenue. Use this information to make data-driven decisions and optimize the app for better performance.


How to Get More App Store Ratings and Reviews

High ratings and positive reviews can improve an app’s visibility, increase downloads, and ultimately lead to more revenue. So, here are some tips for getting more app store ratings and reviews:

  • Make It Easy: Make it easy for users to leave a rating and review. Include a clear call-to-action in the app, asking users to leave a review, and provide a direct link to the app store rating page.
  • Timing Is Everything: Timing is crucial when asking for ratings and reviews. Wait until users have had a chance to use the app before asking for a review, and avoid asking for a review too frequently.
  • Incentivize Users: Consider offering incentives for users to leave a review, such as a discount code or access to premium features. However, be careful not to incentivize users for positive reviews, as this can lead to fake reviews and a lack of authenticity.
  • Use Social Media: Use social media to promote the app and encourage users to leave a review. Share user-generated content, such as screenshots or testimonials, to showcase the app’s features and encourage others to download and review the app.
  • Leverage Email Marketing: Leverage email marketing to promote the app and ask for reviews. Send an email to users who have recently downloaded the app, thanking them for their download and asking for their feedback.


Don’t Leave Reviews Unanswered !

It’s essential to respond to reviews, both positive and negative. Responding to reviews shows users that the developer is listening to their feedback and is actively working to improve the app. Responding to negative reviews is equally important, as it provides an opportunity to address the user’s concerns and improve the app’s rating.

Responses should be professional and courteous, thanking users for their feedback and addressing any issues they raise. Developers should also be careful not to argue with users or dismiss their concerns, as this can harm the app’s reputation and deter other users from downloading it.

App Store Optimisation With Appinions 

Appinions offer a range of features, such as keyword research, competitor analysis, and A/B testing,  to help improve an app’s visibility and downloads in the app store.

Appinions can help simplify the optimization process by providing insights into how well the app is currently performing in the app store, identifying areas for improvement, and suggesting changes to optimise the app’s listing. Also it can track the app’s performance over time and provide analytics to measure the impact of optimization efforts.

Appinions identify and optimise various elements of an app’s listing, including its title, description, keywords, and visuals, to improve its visibility and attract more users.

Using an App Store Optimization (ASO) tool Appinions can provide several benefits, such as increased visibility, higher download rates, better user engagement, and a competitive advantage.



Positive reviews and high ratings can boost an app’s visibility, increase downloads, and improve the app’s overall ranking in the app store. On the other hand, negative reviews and low ratings can harm an app’s reputation, decrease downloads, and lower its ranking in the app store.

To optimise an app for success, developers should focus on providing high-quality, user-friendly app frameworks that meet the needs and expectations of their target audience. Encouraging satisfied users to leave positive reviews and ratings can also help increase an app’s visibility and attract new users.

App store algorithms are constantly evolving, but one thing remains constant: customer satisfaction is the key to success. By prioritising user experience and actively engaging with customers to address their concerns and feedback, app developers can build a strong foundation for their app’s success and ensure that it remains competitive in an ever-growing app marketplace.

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